SEO Guide
To update the sitewide SEO on the SAM system, go to Settings in the global navigation bar then System Parameters from the left sidebar. From the new menu that appears, select Layout & Site Customizations then SEO settings.
Once you are in the SEO Settings section, you can see several different pages where you can update the default SEO settings. For example, you can adjust the SEO for the Auction page in the image below.
Here you want to be sure to fill in the title, the description, and the keywords. All of these are important for search engines to find your website. Using a separator such as the “|” symbol will allow you to add more in a small space.
Feel free to use the variables listed below each page section. These can be copied and pasted into the fields as needed.
On the auction level, you can also add more specific SEO information relating more to relevant to that auction. You can adjust this information on the Info tab.
You can also make SEO adjustments for individual lots. If you select the pencil next to any lot, you can add relevant SEO information to the fields below.
Suggested keywords
Auction page title:
{seo_meta_title|name[len=60]} | {type} | {account_name}
Auction page description:
{seo_meta_description[len=150]|description[len=150]|name} | {type} |
| {starts_closing_date|start_date} Jan 26th, 2022 | {location_name} | {account_name}
Auction page keywords:
{seo_meta_keywords}, {type}, auction, sale, auctions, online, bidding, terms, conditions, information, time, location, notes
—-
Lot page title:
{seo_meta_title|name[len=60]} | {auction_name} | {account_name}
Lot page description:
{seo_meta_description[len=150]|description[len=150]} | {auction_type} | {auction_name} | {account_name}
Lot page keyword:
{seo_meta_keywords}, lot, item, auction, active, sale, bids, bidding, price, current, bids, information, images, description, warranty, reserve
—-
Auction listing page title:
View our Current and Upcoming Auctions! | {account_name}
Auction listing page description:
View a list of our current and upcoming auctions here. {account_name}
Auction listing page keywords:
auction, calendar, list, upcoming, current, started, active, running, sale, information, auctions, sales
Search results page title:
Search results for at {account_name}
Search results page description:
View {search key} available at auction. {account_name}
Search results page keywords:
{search key}, lots, items, auctioneer, bids, available, sale, auction, online, live, auctions, bidding, active, sale
Signup title:
Create an Account | {account_name}
Signup description:
Become a registered user at {account_name} and bid online!
Signup keywords:
sign up, create, make, account, login, register, registration, online, email, username, password, credentials, terms, conditions
Login title:
Login to Bid | {account_company}
Login description:
Login to participate on online auctions! {account_name}
Login keywords:
login, username, password, credentials, email, register, registration, bid
Auction SEO url:
{name}
Lot SEO url
{seo_url|name[len=256]}